Mercedes Benz

The statement “Everywhere extraordinary” is a program that defines the demand for communication and media selection. To do this, we developed a 360 ° campaign, which with an unusual break between the text and the image acts as a revealing.

The concepts of everyday life of the target group are combined with fascinating landscapes and situational pictorial motifs and, therefore, are placed in a new positive context.

Particular attention was given to a specific target group: communication for the new Marco Polo was focused on couples in their 40s and 60s who want to live their new leisure time now that children are away from home.