Berliner Pilsner is the beer that makes Berlin. Whether in the Berlin club scene, in concerts, in the union or in the neighborhoods of the city: The original East Berlin is always there when something is moving in the city.

As an institution in Berlin, we wanted to mittend so natural. Our mission? develop a campaign that unites the dry, strong and spicy fine Pilsner with the unique lifestyle of the multifaceted capital! And what shall we say Meanwhile, everyone knows beyond the borders of Berlin: “Berlin, you are so wonderful!”