Case Overview

The Go Try campaign focuses less on sports excellence and more on the fun and freedom of trying sports.

Decathlon breaks away from the conventions of the category, in which often it’s all about performance. Decathlon’s main goal is to make sports accessible. Not only for the hardcore competitor or the professional athlete. But also for the ones who are taking their first steps in a sport.

With Go Try, everyone is invited to forget about their obstacles and try something new. Because the love for sports starts with the first step.
The moment you’re not totally getting the hang of it yet and you can still learn a lot. 
A moment without obligations, overthinking, technique, endurance or muscle power. Just the fun of starting something new precipitously.