Nike wanted to launch a new product; Hyperfuse, a sneaker made out of one solid piece of material, with no stitches or glue used. Hyperfuse sneakers came in three variations: basketball, soccer and running. For each sport, we created a temporary outdoor gym by using rounded advertising pillars throughout the city of Amsterdam. Matching the colors of the hyperfine products.
Very visible and very much appreciated by locals and marketing blogs. To create an online component we asked a professional athlete, matching the sports type, to give us a little insight into his sport in a video. The athletes challenged the audience to go out and use the temporary sport-place.