Case Overview

The first live concert via voice assistant: Together with hip hop legend Snoop Dogg, we turned Alexa into a direct connection between L.A. and a living room somewhere in Germany.

The Jägermeister Drop-In Concert – the world’s first live gig via Alexa, with Snoop Dogg spontaneously dropping in on a living room in Germany to perform. In order to make the whole thing possible, we hijacked the native Drop-In function normally used between friends and family members and turned it into a spontaneous two-way audio connection. Think: Drop In Like It’s Hot…