Onefit is a digital scale up; through an app you can pick a gym/sport in your area, wherever you are, and get ready for some “sweat & joy”. Onefit is a subscription to all gyms in town. When developing the identity, we took ‘changing the game’ literally and reshaped the playground markings to compose visual elements. A new logo, new colors and typefaces reflecting more energy and personality were part of the works as well.