The Italian lifestyle drink Sprizzerò by Rotkäppchen-Mumm was to conquer the German and Austrian drinks market. Rotkäppchen-Mumm asked us to help with the design for the new market entrance for the classic and existing variants as well as for two exciting new flavours.

This was right up our street. We analysed the existing can, looked at the target group of young, positive, fashion-conscious and mainly female consumers and crafted a cool yet colourful and bright new can with a ton of personality that ensured brand recognition and the connection with its Italian heritage – and our concept paid off: since the introduction of the new look, sales have increased fourfold and of course we celebrate by cracking open a few cans of ZZ!